'Once you create demand, optimise it with supply' – T20 WC tournament director on blueprint to sustain women's cricket momentum
Niharika Raina
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June 11, 2026 4:12 PM
New Delhi, June 11 (IANS) Beth Barrett‑Wild, the tournament director of 2026 ICC Women’s T20 World Cup, said they have been working on a blueprint to sustain momentum in the women’s game, something which was a key learning for her from the 2017 Women’s ODI World Cup, adding that once demand is created, it has to be optimised with supply.
