Mumbai, Oct 1 (IANS) On the auspicious occasion of Shubh Maha Navami, Bollywood couple Ajay Devgn and Kajol have embarked on a new professional journey.

Ajay has joined forces with Vishwa Samudra Group to unveil Devgn Cinex, the new identity of NY Cinemas, during the Durga Puja celebration at the Mumbai Sarbojanin Durga pandal.

Kajol shared two pictures on her IG from the festivities. In pic one, Ajay and Kajol were holding a board with the new name of the cinema brand, followed by an adorable family photo of the Devgn family during the Durga Puja celebration.

"A new name, the same love for cinema, presenting Devgn Cine X," Kajol captioned the post.

Speaking at the launch, Ajay said, “Durga Puja is a celebration of tradition, togetherness and shared joy. In many ways, cinema does the same, it brings people closer through stories. And what better day than today to announce the next chapter for our cinemas. With Devgn CineX, our vision is to bring this magic to audiences across India with state-of-the-art formats that allow every emotion and every moment of a film to be experienced at its fullest.”.

Devgn Cinex plans to introduce premium formats, while leveraging modern digital technologies, such as AI, app and web platforms, customer engagement tools, and rewards programs to create seamless experiences for moviegoers.

For the unversed, Ajay also owns a production banner, Devgn Films, under which he has backed several movies, including Kajol's recent release "Maa", where she played a distressed mother jumping through hoops to protect her child.

During an exclusive conversation with IANS, Kajol applauded Ajay for his hands-on approach as a producer.

Calling Ajay a really good producer, she said, "He is a really really good producer, he is an excellent producer. He is one of those very much hands-on producers. So, from scripting to the VFX, to the music, he has really gotten his hands dirty and made sure he is a part of all of it and made sure it all works- even till the marketing for that matter. So yaa, he is a really really good producer."

--IANS

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