Promotion goes digital, and how! - B-Town

Vinod Mirani | April 7, 2024 1:35 PM

Mumbai, April 7 (IANS) Filmmaking as well as other aspects of the business have come a long way over the years. From nitrate-based film prints, which could easily catch fire, to 'safety film positives', to now using no film at all -- it is, after all, the digital era.