50 years on, looking back at the Liril commercial that changed advertising in India

IANS | April 10, 2024 1:17 PM

Mumbai, April 10 (IANS) The Indian advertising industry is one of the biggest industries in the world, given the sheer consumer volume and the diversity of the consumer groups across the country. While the current ecosystem of advertising encompasses digital, broadcast, radio, print, and outdoors, it was the year 1974 that proved pivotal in shaping the landscape of advertising in India.