Rural consumption of FMCG goods surged 60 pc over last 2 years: Report

IANS | November 11, 2024 3:10 PM

Mumbai, Nov 11 (IANS) There has been a 60 per cent rise in the average FMCG basket size among India’s rural consumers in the last two years, driven by a growing preference for convenience products, according to the latest Group M and Kantar report released on Monday.