Mumbai, Aug 8 (IANS) Music composer Amaal Mallik, who has composed the song ‘Yeh Awarapan’ from the upcoming Emraan Hashmi-starrer ‘Awarapan 2’, has shared how he makes peace with some of his songs not clicking at the time of their release but becoming huge hits years later.

The composer spoke with IANS during the promotions of the film in the BKC area of Mumbai, and said that there are many songs of his that had their journies forged in steel.

He told IANS, “I have many such songs. I believe that there is a timeline for every song. There is also fate. It also depends on the mood, energy, and with whom you make it. Everyone has good energy, so the songs become great. Sometimes you make a very good song, but it also depends on the film, who is the hero. In our country, there is a visual medium of music. People first watch the songs, then listen to them. So it matters, on which face it comes. And how much marketing it gets”.

The composer said that a good music alone will not fly in current era as it needs the marketing muscle, perception, positioning among other factors.

He further mentioned, “So today is not a time that you make a very good song, and it will be seen. So it will be seen slowly, but if you have instant gratification, tomorrow it will be 100 million, 500,000 reels, this cannot happen with every song. Some songs go on reels, some songs go on streaming, some go against everyone's rules. But they have to give a positioning to the song”.

“The audience has so much content to watch, how do you break through that, with honesty. I do it every time. So sometimes the songs work out, sometimes they don't. And I feel bad for two days, that it didn't happen. You keep looking, that maybe because of this, because of that. But if you think too much, I move to the next song”, he added.

--IANS

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